Could Kodak really put a halt on making cameras? According to the article, Kodak actually plans on seizing their production of cameras, including digital. Their plan is to stop production on all cameras, pocket video cameras and digital picture frames. Currently, the digital camera sector of Kodak is pulling in 3/4's of the companies revenue. But, Kodak claims that they must stop the production of these things in order to cut costs.The executives of the company are saying that this move is a "logical extension" because it will save the company more than $100 million a year.
In the future, Kodak plans on placing their efforts towards licensing their brand name, photo printing and desktop printers. This is a huge deal because Kodak is the company that in fact invented the hand held camera. They recently filed for chapter 11 bankruptcy protection last month.
Within our marketing class we observed multiple companies that were able to create markets for their products originally but were unable to keep up with the innovative tendencies of their competitors.
What do you think that Kodak could have done differently in order to remain a constant competitor in the digital camera market? Also, what did companies such as Canon do to remain constantly ahead of the game?
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