In Response to Molly Keereweer...

What other troubles may Volvo face by hiring their new spokesman mainly to gain customers of young and Chinese populations?

Jeremy Lin has definitely been getting his name across due to his famous "Lin-sanity" term. But, I am not sure if this is going to be as successful of a marketing plan as Volvo thinks it can be. My reasoning behind this is that Jeremy Lin is so new to the NBA. He has hardly had enough time to really make an impact in the game. Plus, by using someone who is still currently playing in the NBA may pose some difficulties. For fans that are opposed to the New York Knicks this could be a reason not to buy a Volvo. 

On the other hand, it could be successful to the Asian community. There has been a very high volume of Asian's attending the NY Knicks games at Madison Square Garden recently. They seem to have a lot of pride in the fact that Lin has been so successful. So, the advertisements could reach out to them well. 

Athletes have always been a popular choice for promoting products. Do you think that Jeremy Lin is the right decision for Volvo's new marketing scheme?  

Can Dollar Shave Club Cut Gillete?

After this years Superbowl a lot of the students in our class posted about the different advertisements that aired during the game. One of the advertisements that had its debut was the Dollar Shave Club. The Dollar Shave Club's ingenious commercial explained how can get quality razors and razor blades for only $1 a month. Now, months later, people are wandering if they really have what it takes to take on company's like Gillete and Shickk that are already so implemented in the razor market. Well, this article explains how this comedic approach to men's hygiene could take down the leaders.

Due to Dollar Shave Club's marketing techniques hit the public hard. Entrepreneurs are betting that they can make it because they raised over $1,00,000 in seed funding. They also signed up 12,000 members in 48 hours after their debut commercial.

Could it be possible that by creating such a joke-based commercial it created a larger impact than if they tried to sell their product more seriously? What type of marketing strategies should other companies learn from this?