In Response to Ethan Gage...

How important is having a well known face for an organization?

Having a well known face for an organization and its products is extremely important. Think about insurance for example. Progressive, State Farm and Farmers Insurance all have their actors and actresses that are the faces of their company. If I saw "Flo" on T.V. anywhere then I would automatically know it was a Progressive commercial.

By having a face for your company's products you are marketing that product to stick in the minds of consumers. Sometimes it is difficult to simply advertise the product alone. If perfume and cologne companies simply video taped a bottle of perfume it would not be very intriguing.  So, they higher models and actors to portray what it is like to have that specific product.

With Burger King hiring those new faces for their products, the consumer feels as though the "faces" of the actors have accepted the product as a good product. So, they feel more inclined to buy this product if they believe in what that actor stands for.

Is it possible that the way these companies market their "faces" for their products is completely opposite of how they should market? Should a celebrity really be in the same commercial as a cheeseburger? Where is the relevance?

Guess How Much Facebook Makes Off You?

In this interesting article written by Kevin Spak, it is explained that Facebook makes a little less than five dollars off of each person that is on Facebook according to their last report. How is this possible?

Well a majority of it is from advertising. Since Facebook had 901 million members according to their last report, everyone wants to advertise on Facebook. It seems that Facebook has made a marketing empire for themselves by accident. Who would of thought that a simple social media site could turn into making $872 million last period in advertising?

It is quite weird to think about Facebook as a marketing strategy for other companies when we simply use it to interact with our friends. But, it is in fact a genius marketing strategy for companies to advertise on Facebook. This way they are getting millions of views of their ads and people that enjoy them will share it with their other friends, free of charge to the producers of the advertisement.

The increase of advertising on Facebook is beginning to get annoying in my opinion, when will it be too much? Is it possible for Facebook to lose members when it becomes more focused on advertising businesses rather than our social lives?