Pick Up Your Phone, Your Tattoo is Vibrating.

Ever think there is just no way that mobile phone companies can innovate anymore? Well, think again. Nokia has begun making moves towards a new type of personal interaction with your cell phones. The answer is tattoo's. Within the article, Mary Papenfuss writes how Nokia would do this. It is shown that Nokia would create tattoos with "ferromagnetic" material. So, this material would be able to vibrate when you received a call or message. It is said that eventually it could have different pulse patterns to indicate different things. So, there would be no need to constantly check your phone, your tattoo would simply tell you when you needed to.

This whole idea seems very futuristic and quite impressive. But, the marketing aspects to this is what is really going to make or break this new idea. How can Nokia create a broad enough target market to actually make money off of this? Nokia would have to thoroughly examine demographics and psychographics to reach the proper market. Afterall, tattoos are definitely something that not everyone has and is also not accepted by a lot of the older generations. The market for this product would definitely be homogenous meaning that it would be marketed towards individuals or organizations with one product need. Since having tattoos is something that only relates to people that have tattoos or have interest in getting tattoos, their target strategy would have to be very concentrated.

It seems that technology as innovative as this would require a high price. If this is true Nokia may be setting themselves up with a disaster. If a concentrated target strategy is necessary then you already have limited possible consumers. Then, you have to realize that is a homogenous product so it only has one use. With these two set backs you also have to take into account the fact that a lot of people simply do not want tattoos of any kind. Could this actually become something successful for Nokia?