How important is having a well known face for an organization?Having a well known face for an organization and its products is extremely important. Think about insurance for example. Progressive, State Farm and Farmers Insurance all have their actors and actresses that are the faces of their company. If I saw "Flo" on T.V. anywhere then I would automatically know it was a Progressive commercial.
By having a face for your company's products you are marketing that product to stick in the minds of consumers. Sometimes it is difficult to simply advertise the product alone. If perfume and cologne companies simply video taped a bottle of perfume it would not be very intriguing. So, they higher models and actors to portray what it is like to have that specific product.
With Burger King hiring those new faces for their products, the consumer feels as though the "faces" of the actors have accepted the product as a good product. So, they feel more inclined to buy this product if they believe in what that actor stands for.
Is it possible that the way these companies market their "faces" for their products is completely opposite of how they should market? Should a celebrity really be in the same commercial as a cheeseburger? Where is the relevance?
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