Can Dollar Shave Club Cut Gillete?

After this years Superbowl a lot of the students in our class posted about the different advertisements that aired during the game. One of the advertisements that had its debut was the Dollar Shave Club. The Dollar Shave Club's ingenious commercial explained how can get quality razors and razor blades for only $1 a month. Now, months later, people are wandering if they really have what it takes to take on company's like Gillete and Shickk that are already so implemented in the razor market. Well, this article explains how this comedic approach to men's hygiene could take down the leaders.

Due to Dollar Shave Club's marketing techniques hit the public hard. Entrepreneurs are betting that they can make it because they raised over $1,00,000 in seed funding. They also signed up 12,000 members in 48 hours after their debut commercial.

Could it be possible that by creating such a joke-based commercial it created a larger impact than if they tried to sell their product more seriously? What type of marketing strategies should other companies learn from this?