How might this credit card have an effect on past, present and future customers?In regards to Living Social, this could be a fantastic marketing concept. The fact that you questioned the past, present and future customers is very wise considering all of the the different times of customers will be effected by this move.
For the past customers they could find this change to be a great reason to go back to Living Social. If there was something about the company that they didn't like before, this may be a good reason to go back. For the present customers it opens up a whole new world to Living Social that they have never seen before. Innovation is absolutely key for every business to succeed because society is general is constantly wanting something new. The future customers could now finally begin to see Living Social as a company that is worth looking into further or even to invest into.
This idea that Living Social has is actually quite close to something that we talked about in class as an idea for Monadnock Buy Local to try. By having a set card for your customers to shop at certain stores, it opens up more business to local businesses or in Living Social's case their affiliated stores, as well as creating loyalty with the customers and producers alike.
All in all, this has the potential to really get Living Social out there as a successful company. Do you think it would be easier to have a card like this for a company like Living Social or for a local initiative like Monadnock Buy Local?
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