Yahoo Lays of 2K Workers.

The only surprise I got after reading this article was the surprise of actually seeing the word "Yahoo." I haven't seen or even thought about Yahoo in quite some time. Of course Google is way ahead in the game but it seems even Bing is having more luck getting their name out there than Yahoo. So, why the layoffs?

In the article, CEO Scott Thompson explains the reason for them. He said he wants to create a new Yahoo that is, "smaller, nimbler, more profitable, and better equipped to innovate." Although this sounds like Yahoo really knows what they are doing, it most likely has to do with the fact that they have been constantly having flat revenue growth and a declining number of hits.

It seems that Yahoo's marketing may actually be one of the large problems that got them into this mess. When Bing first came out they were advertising all over the place. It seems hopeless that they could ever surpass Google but they are definitely gaining a good reputation. They even made their way onto the MTV show "Ridiculousness" with Rob Dyrdek. Google has been making more and more innovative moves within their company as well as obtaining YouTube. Google has also been advertising greatly.

So, why is Google advertising more than Yahoo when Google is obviously more successful? This question should have been addressed by Yahoo marketers already. They have failed to find their way into television ad's or any billboards while there competitors are doing so frequently.

Since this wave of layoffs is just the beginning of Yahoo downsizing, what do you think that Yahoo could do in the future to market better and attempt to create some new sources of revenue?